Privacy Notice
Last updated: 12 October 2026
This Privacy Notice explains how ASL Consultancy & Education Ltd (“ASL”, “we”, “us”) collects, uses and protects your personal data when you use this website or our services. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
ASL Consultancy & Education Ltd is the data controller for the personal data described in this notice.
- Company number: 17334493
- Email: contact@asl-advisory.co.uk
- WhatsApp: +44 7435 601426
2. The personal data we collect
Depending on how you interact with us, we may collect:
- Contact details – name, email address, phone number, preferred language and contact method.
- Education and application information – your current level of education, areas of interest, preferred start dates, and information you choose to share in messages or during consultations (for example qualifications, work experience, CV and personal statement drafts).
- Partnership enquiries – the name of your institution, your name, role and work contact details.
- Newsletter data – your email address and the date of your consent.
- Technical data – if you accept analytics cookies, information about how you use our website (such as pages visited and device type). See our Cookie Policy.
We do not ask for special category data (such as health information). If you choose to share it with us – for example to explain circumstances that affect your application – we will only use it with your explicit consent and for the purpose you shared it.
3. How and why we use your data
| Purpose | Lawful basis |
|---|---|
| Responding to your enquiry or consultation request | Consent, and steps taken at your request before entering into an agreement |
| Providing our guidance and application support services | Performance of a contract |
| Sharing your application with a university or college you have chosen to apply to | Consent / performance of a contract |
| Sending our newsletter | Consent |
| Website analytics (only if you accept cookies) | Consent |
| Keeping records, handling complaints and meeting legal obligations | Legal obligation and legitimate interests |
| Improving our services and website security | Legitimate interests |
You can withdraw your consent at any time by contacting us or using the unsubscribe link in our emails. This will not affect any processing that took place before you withdrew consent.
4. Who we share your data with
We never sell your personal data. We only share it where necessary with:
- Universities and colleges – only those you have asked us to contact on your behalf, and only with your agreement.
- Service providers who help us run our business, such as website hosting and form handling (e.g. Netlify), our email provider (Zoho) and, if we enable analytics and you accept cookies, Google Analytics. These providers act on our instructions under written agreements.
- Professional advisers and authorities – where required by law or to protect our legal rights.
WhatsApp. If you contact us on WhatsApp, your phone number and messages are also processed by WhatsApp (Meta) under its own privacy policy. We only use your messages to answer you.
5. International transfers
Some of our service providers may process data outside the UK (for example in the European Economic Area or the United States). Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Extension to the EU–US Data Privacy Framework.
6. How long we keep your data
- Enquiries that do not lead to a service: up to 12 months after our last contact.
- Clients: for the duration of our service and up to 6 years afterwards, for legal and accounting purposes.
- Newsletter: until you unsubscribe.
- Analytics data: in line with the settings described in our Cookie Policy.
7. Your rights
Under UK GDPR you have the right to:
- access the personal data we hold about you;
- rectification of inaccurate or incomplete data;
- erasure of your data in certain circumstances;
- restrict or object to our processing in certain circumstances;
- data portability;
- withdraw consent at any time where we rely on consent; and
- complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you are unhappy with how we use your data.
To exercise any of these rights, contact us at contact@asl-advisory.co.uk. We will respond within one month. There is normally no charge.
8. Keeping your data secure
We use appropriate technical and organisational measures to protect your personal data, including secure (HTTPS) connections, access controls and trusted service providers.
9. Automated decisions
We do not use automated decision-making or profiling that has legal or similarly significant effects on you.
10. Young people
Our services are aimed at people aged 16 and over. If you are under 18, we may ask for a parent or guardian to be involved in decisions about your application.
11. Changes to this notice
We may update this notice from time to time. The latest version will always be available on this page, with the date it was last updated.